FRUiTS Magazine #1

FRUiTS Magazine #1

FRUiTS Magazine is a street fashion journal that has been documenting the most amazing fashion trend-setters and oddballs on the streets of Harajuku for almost 20 years. It was thanks to this magazine, and the Fresh FRUiTS book, published by Phaidon, that the west first started seeing images of street fashion in modern Japan. This iconic magazine has shaped the image of Japan both within and abroad. The people on it’s pages communicate with one another through their photographs, and fans flip through the pages to be able to peek into their world.

Aoki at FRUiTS Magazine hooked me up with a big fat pile of early issues! This is the cover of the very first issue EVER, published in 1997. I’ll try to add images from a new (old) issue every week.

I love the texture the film gives his photos in these early years…everything is digital now..

Advertisements